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Legal Aid Brand Proposal

March 2024

This was my style guide proposal for Legal Aid Alberta during Capstone at NAIT.
In this document you can see how I would organize this brand's visual identity in elegant way that is easy to navigate.
I also outlined my idea for a new, more thematic, diversity stripe. The diversity stripe is used by Legal Aid Alberta to illustrate their commitment to justice for everyone. My proposal used a pattern of triangles to add more visual meaning.